Technology:
What's Next?
How emerging technology will shape the way we live and work - and what that future means for people, businesses and leaders.
Why this talk
Technology conversations often get trapped between hype and fear. This keynote offers a more useful view: emerging tools rarely change one job in isolation; they reshape tasks, customer expectations, business models and daily life.
Assembly lines, ATMs, industrial robotics and technology-enabled customer service reveal a recurring pattern: technology changes the economics of work; imagination shapes the outcome.
What audiences leave with
- Separate durable technological shifts from short-lived hype.
- Understand how technology reshapes tasks, roles, markets and everyday behaviour.
- See why productivity gains can create new demand, services and forms of work.
- Recognise where human judgment, creativity, trust and care become more valuable.
- Use a practical approach to experiment, learn and redesign work before change is imposed.
Technology changes tasks. Leaders shape the outcome.
Assembly line
Faster production enabled manufacturers to scale and employ more people.
ATMs
Lower branch costs changed teller work rather than ending it.
Industrial robotics
Routine automation supported growth and more specialised roles.
Technology-enabled service
Routine queries can move to tools while people focus on higher-value advice.
A strong fit for
Leadership conferences, future-of-work events, strategy and innovation offsites, transformation programmes, and teams navigating technological change.
How to embrace what comes next
Start with work worth improving, not technology looking for a use. Run small experiments, measure what changes and redesign roles around the new capability.
Format
A tailored keynote with optional Q&A, adapted to your audience and event objective. Available in English or Dutch.
Mick Brands
Mick is a strategic advisor and speaker. More than a decade at Oracle and Google grounds his practical stories about growth, people and technology.
Two more topics for your event
10 Lessons from 10 Years in Big Tech
Career advice I'd give my younger self - and practical ideas your audience can use immediately.
View this talk → Marketing & GrowthMarketing & Growth Strategies
Practical, campaign-tested strategy for winning attention and driving growth in a crowded market.
View this talk →Help your audience meet what comes next with curiosity.
Tell me about your audience, format and date. I'll help shape the most useful angle for your event.