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A practical guide for your event

A good keynote starts with a good question.

Use this guide to align your team, choose the right talk and send Mick a useful brief. You do not need every detail worked out before getting in touch.

Your briefing checklist

Five things to align before booking.

  1. Audience and context

    Who will be in the room? Think about roles, experience, group size and what is happening in the organisation.

  2. One desired outcome

    What should people understand, discuss or do differently afterwards? Make this more specific than ‘inspiration’.

  3. Place in the programme

    Is this the opening, closing or start of a working session? Include the available speaking time and room for questions.

  4. Date, location and language

    Share the date or window, the venue or online setting and your preferred language. English and Dutch are available.

  5. Internal decision-making

    Who chooses the speaker, what information do they need and when is the decision due? An indicative budget can help establish feasibility.

Make the choice easier

First the topic, then the details.

The three keynotes answer different questions: personal growth, marketing growth or the impact of technology. Compare them with your team or use the Matchmaker for an initial direction.

Tip: write one sentence starting ‘After this keynote, our audience can…’. Use it as a test when choosing the speaker and topic.
For the shortlist

The short versions to share internally.

Each one-pager gives a concise summary of the talk. The PDFs are in English. The full pages are available in both languages.

Read Mick’s background →
From question to conversation

Prepare a short event brief.

Fill in what you already know. You will get an email draft to open, edit and send in your own email app.

This tool sends nothing and does not store your entries. Everything happens in your browser. Mick receives the enquiry only when you send the email yourself.

Prefer not to use the form?
mick@brands-talks.com

An enquiry is not a confirmed booking. Availability, fees and arrangements are agreed personally.

Practical questions

Good to know before getting in touch.

How long is a keynote?

Share the time available in your programme. We can discuss the right structure and whether to include optional Q&A. No fixed duration is promised here.

What does a keynote cost?

Request a proposal with your date, audience, location and preferred format. The fee and any travel arrangements are discussed in advance. This website does not list a standard rate.

Is Mick available on our date?

Availability is confirmed personally. Creating an email draft or sending an enquiry does not reserve a date or confirm a booking.

Can the content be tailored to our organisation?

Yes. The keynote is shaped around your audience and objective. Share the central question, relevant context and what the audience already knows.

What about online delivery and recordings?

Include your preferred format and any recording or publication requests in the enquiry. Possibilities and arrangements are agreed beforehand.

What should we do after the keynote?

Plan a short team conversation: which idea feels familiar, where do we disagree and what small step could we try? The keynote can then start a conversation rather than remain a standalone moment.