Marketing &
Growth Strategies
Practical, campaign-tested strategy for winning attention and driving growth in a crowded market.
Why this talk
Marketing teams often organise around channels, formats and campaign calendars. Customers do not. They experience one brand across a sequence of moments - and inconsistency between those moments creates friction.
Strong growth connects three fundamentals: a recognisable brand, a useful view of audiences over time, and a deliberate balance between capturing demand now and creating future demand.
What audiences leave with
- Build a recognisable brand across websites, content, promotions and sales touchpoints.
- Define audiences by needs, situations and timing - not demographics alone.
- Choose which customers matter today and which relationships to build next.
- Balance short-term conversion with long-term memory, trust and preference.
- Carry one strategy across platforms and media types without copying tactics blindly.
Platforms change. The principles travel.
Brand consistency
Make every touchpoint unmistakably yours - from website and content to campaigns and promotions.
Audience clarity
Know who buys, when needs change and who you want to earn next.
Short + long term
Deliver today while building memory, preference and demand for tomorrow.
A strong fit for
Marketing leadership events, commercial offsites, growth teams, brand and performance teams, and organisations aligning agencies, channels and markets.
From strategy to action
Start with the customer journey, not the media plan. Agree the few brand cues that should travel everywhere, make audience choices explicit, and measure both immediate response and future demand.
Format
A tailored keynote with optional Q&A, adapted to your audience and event objective. Available in English or Dutch.
Mick Brands
Mick is a strategic advisor and speaker. More than a decade at Oracle and Google grounds his practical stories about growth, people and technology.
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Tell me about your audience, format and date. I'll help shape the most useful angle for your event.